“Whaddaya mean, it ain’t personal?!!!”

Oh yes, it is.

Me starting a company is personal. VERY personal. I put my career into this, my skill, my talent, my goodwill, my credibility. I have used every contact I have, every favour I was owed and every connection I could think of. I have convinced people I CAN DO THIS, despite their lack of belief, their concern for my family, or their worry about my future.

I have had talks with every employee coming onboard, convincing them that this is THE PLACE TO BE, we are going places, we will be a company to grow and develop in.

So if you for even a second think that a startup or an established company isn’t PERSONAL to the founder and owner, think again.

Every single record on Companies House is a manifest of a dream, a vision, an act of bravery. It is a rebel act against facts and statistics, and a streak of both genius and crazy.

You may not like what we do. You may not even care. But know this: for EVERY company out there, there is at least ONE person for whom it is personal.

Very, very personal.