it is important to me that we are clear, positive, solution oriented and customer focused, and that we give our customers a reliable impression. Negative or weak words are not supporting that mantra, so I constantly work for them to be replaced by deliberately “positively charged” words instead.
Related: Grow people, grow business
If you review text, take a moment to reflect on how it left you feeling. What words stand out, which ones do you remember? Are they positive or negative?
How about this text? Which is the most emotionally loaded word for you? Comment below and share your view — I am curious!