Product development and Launch – the JUNE MEDICAL way

I’ve done The Big

Because I have had the pleasure of working with larger corporations (I spend 10 years with JNJ, 3 with Allergan and 3 with American Medical Systems ENDO) I have quite a lot of experience of new product development and taking new things to market. I have had my finger in design, development, research, early stage testing, pre-launch and launch, as well as training and port market evaluations.

Long process, not always for the right reasons

Usually in one of the large corporates, a new product development idea goes through many rounds of iterations, with a lot of people who don’t have the faintest idea of what the patient symptoms are, what the available solutions are, what the surgeon need is or what the possible outcomes should be.

That’s where JUNE MEDICAL is different. Let me give you the example of this month’s launch: The GOKit.

I was sitting with Maria, nurse at St Marys Hospital, when she got yet another call from the consultant asking her to run upstairs and fetch something from Theatres (she works in Outpatient). When she came back, I asked about what I just observed, and it turns out that she quite frequently must run upstairs to collect a piece of equipment that is missing from the resterilizable trays they use in Outpatient. (Which also means she opens a complete sterile tray just for one or two missing pieces!)

Digging deeper

I asked her more questions, and then suggested a product we could make for her that would solve her problem of missing, broken or incomplete trays. She laughed and said “A new product will take years to be put together and approved!”.

I winked and reminded her that we are JUNE MEDICAL (!), and asked her to give me 3 months. She laughed and said the challenge was on. I was pretty pleased with myself when I casually strolled in just before Christmas and presented her with the first sterile sample kit of the new outpatient Gynae Tray, and she was absolutely over the moon – blown away with the quality and the low cost, saving the trust money.

In summary:

  • Know your stuff
  • Watch your customers and solve their problems
  • Work fast

 

Oh, and GOKit? See for yourself! www.junemedical.com/gokit/