Category Archives: Entrepreneur

How Twitter Made Me A Better Leader

Communication is never easy, and I do all of mine in my second language. In addition, I employ several people who don’t have English as their mother tongue.

No wonder it can be a challenge sometimes.

There are many studies showing how different cultures communicate, and how that pattern change under pressure. One of my favourites showed a dramatic difference between Finnish and Italians who were told to give verbal instructions to a partner. The partner was instructed to “not understand”, at the same time as the time to complete the task was reduced to increase stress on the communicator.

The Finnish group made sentences shorter, and included silence. The Italian group increased both volume and words, coupled with hand gestures.

Twitter forces me to really think about what I want to say, and how to make it as succinctly as I can. It isn’t as easy for me to find the emotionally loaded words in English as it is in Swedish, so it makes for a great education.

I have discovered that the extra thinking that goes into that makes me better as a leader. I communicate clearer to my team. Perhaps Twitter forces that extra thinking time that we all need to be really good at what we do.

However….I am not suggesting we all become Finnish. The result of the study was that while there was a big difference in the method, the outcomes were largely the same between all groups.

 

Someone stole our control unit — we went guerilla marketing

Thursday morning. Call from E at the congress. Someone has stolen the control unit for one of our products. The box was sitting under a table at our stand with several other exhibitors in the same location, but we have no idea who else had access to the room.

First I got offended. How rude! And then, quickly….anger. Who isn’t playing fair!? Come on, competition is healthy and good, as long as there is moral and ethics as a foundation.

But then, as the team corralled and started looking for a solution (we needed another unit there asap — the congress was starting, and we needed SOMETHING to demonstrate our new launch product with!), I sat down and though about it.

We would turn it into a Big Win. lisa marie_Missing ball and chain

Marketing made posters with a “MISSING LISA MARIE” theme all over them, and we plastered them all over the venue. We spoke to everyone about it, and we emailed all attendees. Our product ended up being the most spoken about, and even now, a week after the event, people ask how it is going. (It hasn’t been found yet, but if you have any idea where it is located, please email lisamarieisnot@junemedical.com)

Do I have any idea where it may be? Yep. But I prefer to think people are good, and there is no point in making accusations that have no proof, even if there is motif. I will put my inner Sherlock to bed and move on.

 

 

I don’t even have a will…!

Lots of things to manage when you’re running your own little shop. Todays challenges:

  • I don’t have a will. I know that is really bad, and I need to get to it. But as a business owner, anything that isn’t directly or indirectly leading to someone wanting to buy my stuff automatically goes on the Yellow List (Pink List: Today stuff. Blue list: Tomorrow stuff. Yellow list: Later stuff).
  • I have to start a company in Ireland.
    I have absolutely no idea how to do that. Oh, and hire someone too. AND I need to start trading on January 1 2017.

So the first one is pretty simple, right? (apparently my suggested solution to the Financial Advisor of “Not Dying” wasn’t as funny as I thought. Oh well. )

  1. Make list of assets
  2. Make a will
  3. Appoint power of attorney

The second one….good thing I can reach out to my Trade Advisor at UK Trade & Investment for things like this. She will know what to do (or know someone who knows).

In short, on my To Do list for this weekend are:

  1. Don’t die yet; make will first
  2. Don’t get tempted by scruffy looking simple solution on how to incorporate in Ireland; talk to some sensible people who actually know what they are doing.

And on that note: Goodnight.

Who goes there? Your Twitter followers?!

Twitter followers come and go for me. Sort of like tide.
I am competitive, so I like the ups, and I am trying hard not to take the downs personally. After all, it is not a goal in itself for me to have followers on my twitter or blog. I sell nothing, want you to sign up for nothing and basically have no interest in your money at all.

I am however keen on helping. Sometimes, only sometimes, I have felt that amazing feeling you get when you see something click for someone. They just saw things in a different way, from another angle, and it made them better. If I can do that, I am happy. But I digress.

audience following why

Point is: do you know who your followers are and why they are following you? Perhaps that question is worth a thought not just for twitter, but for real life as well. And then….how can you help them?

Remember that movie “Pay It Forward”? Call me naive, but that’s what I am doing.  What do you think? Am I just a bit too blue eyed?

 

 

Packing bags, moving to Ireland?

The CEO of an award winning Medical Device company is considering expanding to Ireland or Germany after the EU referendum

Angela Spang, CEO of medical device provider JUNE MEDICAL, is contemplating a move from London to somewhere else in Europe following Britain’s decision to leave the EU.

Spang is concerned that Brexit will make it harder for her to obtain innovative products from across the continent for her company. Fast paced and award winning JUNE MEDICAL has already grown over 100% since it was founded in 2013.

“There is a huge demand for high-quality medical device and any advantage a company has in accessing innovative products is a huge factor,” she told XXXX. “Mutual recognition for regulatory approval provided access to European wide launches — this is a powerful engine for growth that may now be removed.”

Access to European funding and access to European markets for her own new products will also influence Spang’s decision, she said.

Potential new office locations for JUNE MEDICAL include Ireland and Germany but the company won’t be making any hasty decisions. “We’re monitoring what impact this has over the next 1-2 quarters. If we see a big change in the availability of products or dramatically changed terms, then we will consider alternative geography for investment and growth.

She added: “It doesn’t change our current commitment to the UK, but could change our growth plans significantly.”

Introvert broadcasted to 365 million households

So I’m an introvert. One of those who, if invited to a party will come up with a list of reasons why I can’t come, even though I do like you and your friends a lot. It is just that to me, meeting new people takes a lot of energy.

It doesn’t mean I don’t like people. Quite the opposite; I find humans absolutely fascinating, and I spend hours every day thinking about why we do what we do, how we can do it better and how we are motivated. Perhaps it is because I invest a lot in the relationships I have, and more fleeting interactions are not for me.

Related: Swedish leadership — like ABBA?!

Two weeks I was asked to do a live TV interview, on a show that is broadcasted to 365 million households. Funnily enough, that is an event that really makes me excited! Put me in a car with someone I hardly know and I will try to climb out after 5 minutes, but live TV!? I’d love to!

Of course I was a bit nervous, those famous butterflies had a little race just before we went on air, but overall? Calm as a pot of soured milk. (Swedish expression)image

I would do it again if I could!

 

When Idea Meet Market, Magic Happens

I frequently meet people who, wbig eyeshen finding out I have three companies, widen their eyes slightly. I have learned that it usually means one of three things:

  1. You think I am a workaholic
  2. You want one too
  3. You think I am really rich

I am going to leave 1 and 3 out. Neither is true. More on that later (that is a different post entirely). Continue reading When Idea Meet Market, Magic Happens